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A Marketing System That Grows Quickly

"After spending hours crafting email campaigns, designing customer profiles, and aligning our offers and target audience, our conversion rate is lower than a dead missionary's."

Workflow Automation

You know that feeling when you're stuck in endless meetings, drowning in never-ending email threads (Re:re:re:re:), and dealing with integration headaches? Yeah, we've all been there. And let's not forget the joy of mindless data entry. Ugh. But hey, who has time to watch hours of automation tutorials on YouTube, only to end up troubleshooting unexpected errors? Not cool. Let's leave the boring stuff to the bots.

Whether it's simple tasks or complex processes, we're here to set up automations that will help you grow your business faster and easier.

CRM Setup & Implementation

There are tons of tools out there to help you handle your customer relationships. But which one really shines, and how do you get the most out of it? We'll guide you in picking the perfect CRM for your business—or sprucing up the one you've got—so you can steer clear of those "Oops, we forgot to follow up!" situations and steer clear of any confusing CRM software. Cool?

Marketing Automation

Want to close more sales with less effort? Sounds simple, doesn't it? But with all those SaaS marketing gurus suggesting various tech tools, it's tough to figure out where to start—and stop. That's where we come in. By blending our sales and marketing know-how with software expertise, we'll assist you in crafting a polished, repeatable sales approach. This means you'll be reaching out to leads precisely when they're ready and sealing the deal without breaking a sweat.

After implementing the CRM and marketing automation solutions provided by Tribal, we saw an incredible transformation in our business operations. Their team not only streamlined our processes but also ensured a smooth transition for our staff. The results speak for themselves - increased sales, improved customer engagement, and a significant reduction in manual tasks. We couldn't be happier with the outcomes and the ongoing support from Tribal.

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★★★★★

John D

I am extremely grateful for having the opportunity to have Chad in my corner! He has repeatedly gone above and beyond expectations. There were multiple times when I had things in place that were good, and then I’d find out later that Chad had made significant improvements to them that I wasn’t aware were possible. Multiple times. Multiple times. I was blown away by the attention to detail and the consistency and reliability of service. Clear, concise, polite, super competent, nice human, I dunno what else to say, I’ll work with Chad every chance I get and so should you!

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★★★★★

Simon P

As a small business owner, I was skeptical about the need for marketing automation. But Chad and his team at Tribal opened my eyes to the potential and walked me through every step of the setup. The automation strategies they've implemented have not only saved us countless hours but have also led to a noticeable increase in our online engagement and lead generation. I am truly impressed by their dedication and the tangible results we've seen.

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★★★★★

David S

Partnering with Tribal was a game-changer for our organization. Their expertise in workflow automation and marketing automation has allowed us to streamline our internal processes and enhance our customer outreach efforts significantly. The level of personal attention and customization we received was beyond our expectations. Since working with Tribal, we've seen a substantial improvement in our operational efficiency and a marked increase in customer satisfaction. They've been an invaluable asset to our business growth.

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★★★★★

Mike D

Case Studies

Real client testimonials that highlight how Tribal Interactive Inc. helped smart entrepreneurs grow their businesses, saving them loads of money and hours in the process.

Manager leading a meeting

Scaling Your Software Development Team: Key Lessons for New Managers, Founders, and HR Leaders

June 25, 20243 min read

Scaling a company, especially in software development, brings a unique set of challenges. As someone who has navigated these waters, I want to share my experiences and insights to help new managers, founders, CEOs, and HR leaders address the common issues they may face.

Embrace Delegation and Trust

Transitioning from leading a small team to managing a larger one at Nintendo posed a challenge - I grappled with delegation. Initially, I felt compelled to handle everything myself, doubting others' ability to meet my standards. This mindset is unsustainable and hampers team development. Mastering the art of delegation is paramount. Evaluate tasks based on their impact on your energy levels - those draining your energy should be reconsidered, either through delegation, alternative approaches, or elimination. Entrust your team, offer clear guidance, and delegate tasks. This not only empowers them but also frees you to focus on more strategic responsibilities.

Set Clear Boundaries and Accountability

New managers often face challenges in setting boundaries and ensuring accountability. Employees may test limits to see what they can get away with. It’s essential to establish clear rules and consistently enforce them. This creates a fair and respectful work environment. Avoid favoritism, as it erodes trust and leadership credibility. Treat all team members equally and fairly, regardless of personal relationships.

Managing Older and More Experienced Employees

In growing companies, younger managers often find themselves leading older, more experienced employees. This can create tension and insecurity. It's vital for young managers to establish confidence in their role, set clear expectations, and foster a collaborative environment. Older employees bring valuable experience, and their inclusion in decision-making processes can enhance team dynamics. Address any concerns or conflicts openly to maintain a healthy work atmosphere.

Navigating Personal Relationships in Professional Settings

Transitioning from a peer to a manager role can be tricky, especially when managing friends. It's important to have open conversations about these new dynamics. At work, you need to wear your 'manager hat' and maintain professionalism. Clear boundaries help prevent personal relationships from interfering with work responsibilities. This approach ensures respect and fairness within the team.

Building Effective and Collaborative Teams

One of my significant experiences was at Relic Entertainment, where we were transitioning into console gaming. The team faced conflicts and lacked direction. We shifted to one-week sprints to set short-term goals and gain traction. This approach fostered collaboration and accountability. We also recognized that not everyone fit the needs of a pre-production environment, and made necessary adjustments to the team structure.

Leveraging Senior Talent

When integrating senior talent, like the senior engineer from Microsoft we brought into Relic, it’s beneficial to allow them to naturally assume leadership roles. This organic process helps establish respect and trust within the team. Senior employees can provide guidance and solve complex problems, setting a strong example for others to follow.

Handling Challenges and Growing Confidence

Leadership will always be tested, especially in fast-growing teams. It's important to remain confident, humble, and open to feedback. Address challenges directly and create an environment where team members feel comfortable voicing their concerns. This approach not only resolves conflicts but also strengthens the team's cohesion and effectiveness.

Conclusion

Scaling a software development team involves more than just technical expertise; it requires strong leadership, clear communication, and a deep understanding of human dynamics. By embracing these principles, new managers, founders, and HR leaders can navigate the complexities of growth more effectively.

If you’re facing similar challenges or looking for guidance on how to lead your team through growth, schedule a complimentary 15-minute Discovery Call with one of our coaches to learn more about our leadership consulting and coaching services. Let’s work together to build a stronger, more cohesive team and drive your company towards greater success.

LeadershipTeam managementSoftware developmentDelegationScaling companiesNew managersFoundersTeam dynamicsAccountabilityLeadership coachingGrowth challengesEmployee relationsTrust
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Chad McFarlin

Entrepreneur | Jiu-Jitsu | Leadership Coach

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