"Our clients need a real person." Agreed. This is about the ones who never reached one.
Where therapy inquiries fall out
Of last month's inquiries, how many reached a person, booked, showed up, and became a first session? The Intake Leak Audit maps where inquiries fall out at your counseling group practice. It's built from public info, with ranked leaks in about 3 business days. $297.
Firms that tried to make contact within an hour were nearly seven times as likely to qualify a lead as those that waited another hour, across 1.25 million leads (Harvard Business Review, 2011, cross-industry).
of consumers would think twice about booking if they struggle to reach a provider's main office (Press Ganey).
of psychologists had no openings for new patients in 2024. That's why open capacity, not lead volume, decides whether faster intake pays off (APA Practitioner Pulse Survey, 2024).
What you get
- A map of every contact path (web, phone, form, directories) and what happens after hours
- Whether your website, Google Business Profile and directory listings agree on insurance, openings and specialties
- What Google's AI, ChatGPT and Perplexity say when someone asks about your insurance, specialties and openings, and where they get it wrong
- A ranked list of where inquiries are most likely leaking, in plain English, marked confirmed or likely
- What only a test inquiry or your own data could answer
- A fix-first list ranked by effort against impact
- Optional: one test inquiry, timed, with what came back. Only with your written OK.
Inside a real audit
Here's what lands in your inbox.
Every audit follows the same seven parts. The examples below come from a real audit of a two-location group practice, with practice details removed.
- 01
Snapshot
Who we looked at, every source we checked, and the date we checked it.
From the auditWebsite (10 pages), the intake inquiry form (walked, not submitted), the scheduling portal, Psychology Today, Healthgrades, LinkedIn, and five Google searches a new client would run.
- 02
Contact path map
Every way a new client can reach you, the clicks it takes, what you promise, and what happens next.
From the auditIntake form: 2 clicks from the home page and a 24 to 48 business-hour response promise, then password-gated paperwork before a first session.
- 03
Listing consistency
Your website, Google Business Profile and directory listings, compared field by field, with every mismatch logged.
From the auditFour different public phone numbers for one practice. Insurance plans named three different ways across the website, the FAQ and Psychology Today.
- 04
Google and AI results
What a new client sees when they search for your insurance, specialties and openings.
From the auditFound on 3 of 5 searches. On "therapist + city + Blue Cross Blue Shield," competitors filled the page.
- 05
Ranked leaks
Where inquiries are most likely falling out, in order, each marked confirmed or likely.
From the audit- 01Directory phone fragmentation. Tapping "Call" on a directory profile may never reach the main line.Confirmed
- 02A long clinical form before any human contact. A high drop-off risk for anxious first-timers.Confirmed
- 05Capacity friction after a successful inquiry. Needs a test inquiry to confirm.Likely
- 06
What we couldn't see
The questions only a test inquiry or your own data can answer, listed so nothing is assumed.
From the auditReal callback speed against the 24 to 48 hour promise, where each directory number actually rings, and what happens to an after-hours call.
- 07
Fix-first list
Each fix ranked by effort against impact, tied to the leak it removes.
From the audit01. One phone number everywhere. Effort: one hour. Removes leak 01. 03. Move the clinical screening questions to after the first callback, so a person is in the loop first. Effort: half a day. Removes leak 02.
How it works
- 01
Tell us your practice, website and locations. No call needed.
- 02
Check out ($297).
- 03
Get your report in about 3 business days.
- 04
If there's a leak worth fixing, we can talk about it. If not, you keep the report.
Guarantee
If the audit shows no material leak, I'll refund the $297 and you keep the report.
Why it's paid
The report has to be useful on its own, so it's priced like real work. Some owners ask us to help close the leaks afterward. Most don't. Either way, the audit is yours.
If the audit shows there's no material leak, I'll say so and refund you.
Chad McFarlin · Tribal Interactive · Vancouver BC